Work with us

+233c Agency is a Black-owned culture marketing agency based in Hamburg, dedicated to providing “cultural Zeitgeist” solutions that redefine what it means to be a global brand.

Status Quo

At a time in which our view of the world is constantly changing, it is difficult for many brands to keep track of cultures, communities and opinion leaders that are continually evolving and shape the image of brands. We enable brands to use creative and authentic communication strategies to target different cultural groups, understand their needs and reach new target groups.

Our goal is to break down barriers by sharing our knowledge & network and create a sustainable understanding.

 

Featured Projects

Many brands have already recognized the importance of communities. Here are three of our favorite examples showing great collaborations between brands and communities.

Fila

+233c developed a creative and innovative online-streaming concept for the brand Fila to launch their “court collection” impactfully during the pandemic. We collaborated with opinion leaders from the dance and DJ culture from our network to position the sport collection in their wanted (sub)cultures and transport the philosophy and Cultural heritage of the brand.

Soundboks

+233c developed a sponsored brand activation concept for Soundboks and collaborated with the collective “Irgendwas muss sich ändern” to create an unforgettable pop-up event with the well-known artist Ansu. The concept enabled the creation of strong loyalty between the Soundboks brand and Ansu’s fans.

Dr. Martens

+233c and Dr. Martens joined forces to support the COME.UNITY conference, advocating for safer spaces in the music industry. We created a conference as a brand activation concept and collaborated with well-known artists from the German music industry & opinion leaders from the LGBTQAI+ community to create an impactful conference event.

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